The Power of Pareidolia in Creativity

Pareidolia is an illusion caused by ambiguous stimuli. It triggers an involuntary and unintentional, doorway to creativity.

What do you see in this photo?

Did you spot the second face?

Pareidolia has been used to create art and inspire imagination since the dawn of cave men and by many artists throughout the history of mankind.

It has proven to be tool for opening up our imaginations and is used in many industries to create innovative design, character design, disseminate easily digestible information, analyze data and train medical professionals to search for anomalies in medical scans.

The key to unlocking a higher level of creativity is by understanding the brain mechanisms that help us be creative. Pareidolia is one of these tools that you can utilise. This will help train your brain to be see a diverse range of potential in creative activities, innovation, design and art. It can also help you develop a fluid and fluent idea machine.

At Shapes into Art, we use this powerful phenomenon to develop workshops, courses, and creative tools that transform the way you think and create. By shifting your perception, you can strengthen problem-solving skills, enhance artistic innovation, and tap into new ways of thinking that fuel both personal and professional growth. Our mission is to help individuals and businesses evolve their creativity through interactive experiences that rewire the brain and open doors to limitless possibilities.

Do you experience pareidolia? Do you take photos of what you see?